A month ago, I received the strangest email ever: An agent in LinkedIn blasted an email to her connections announcing her next open house. Sadly, it was little more than a cut-and-paste of the abbreviation-dumb newspaper ad she probably also ran. No photos, nor punctuation. Not even a hyperlink.
More recently, a steady-stream of Facebook invitations have been arriving, with impersonal introductions like, “If you know someone who needs a REALTOR in AnyTown, USA, send me your referrals!” Oh, sorry; I thought you wanted to be my friend.
But the social networking abuse reached a tipping point yesterday: It seems some virtual tour vendor has made it “quick and easy” to mass-post your tours across multiple networks at once.
Oh, goody: REALTORS are about to have no more friends.
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